If we were not impressed by job titles, suits, and jargon, we would demand that financial advisors show us their personal bank statements before they tell us what we could or should do with our own money.

Mokokoma Mokhonoana
About This Quote

If we were not impressed by job titles, suits, and jargon, we would demand that financial advisors show us their personal bank statements before they tell us what we could or should do with our own money. We are all more likely to believe what someone is saying if they are wearing a suit. The more formal the attire, the more credible the message. But wait, there’s more! It doesn’t always have to be about money.

Scientists pitch their ideas in white lab coats and sometimes even with stethoscopes around their necks. Buyers of used cars, houses, and books alike are more likely to buy when someone is sporting a lab coat or stethoscope. There is even a medical device called the stethoscope that was designed to make doctors appear more trustworthy.

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