1
Any investment in sales training is an investment in your own gross profits.Roy H. Williams
2
67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.Roy H. Williams
3
The fate of your company is in the hands of your people. Train them well.Roy H. Williams
4
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.Roy H. Williams
5
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.Roy H. Williams
6
The best ads are about the customer and how the product will change his life.Roy H. Williams
7
Referring to an event in an untold story is a powerful technique rarely used.Roy H. Williams
8
Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer, ” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?Roy H. Williams
9
People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.Roy H. Williams
10
No trade will be made unless they want the thing more than they want their money.Roy H. Williams
11
People don't trade money for things when they value their money more highly than they value the things.Roy H. Williams
12
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.Roy H. Williams
13
The only thing more expensive than hiring a sales trainer is not hiring one.Roy H. Williams
14
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.Roy H. Williams
15
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.Roy H. Williams
16
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.Roy H. Williams
17
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.Roy H. Williams
18
A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.Roy H. Williams