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Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.Herbert A. Simon
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...a wealth of information creates a poverty of attention...Herbert A. Simon
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When computers came along, I felt for the first time that I had the proper tools for the kind of theoretical work I wanted to do. So I moved over to that, and that got me into psychology.Herbert A. Simon
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My research career has been devoted to understanding human decision-making and problem-solving processes. The pursuit of this goal has led me into the fields of political science, economics, cognitive psychology, computer science and philosophy of science, among others.Herbert A. Simon
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To deal with these problems - of world population and hunger, of peace, of energy and mineral resources, of environmental pollution, of poverty - we must broaden and deepen our knowledge of nature's laws, and we must broaden and deepen our understanding of the laws of human behavior.Herbert A. Simon