1
I call these lessons ‘learned on the fly’ because the knowledge gained from the experiences connected with them were very much akin to the spirit of the centerfielder in baseball running backward at full speed, looking towards the heavens, trying to not lose sight of the ball or fail to notice the sensation of gravel from the warning track under his cleats as he knowingly approaches the blindside impact of an outfield wall. His focused intention guides him into trying to make the catch that will save the game for his team, his city and the harmony of the moment, despite the foreboding threat of a pending collision. Decisions in these situations are made in an instant. One weighs the purpose of the game, the success of the catch and one’s own safety of survival in a fleeting moment, and in all hopes one lives to tell about it in the glow of great success. .Michael Delaware
2
Over the years since that time I seemed to fall back into sales as a mainstay of existence of some kind, and I have learned many valuable lessons along the way. It has not always been rainbows and sunshine, but I have tried to gain knowledge from every experience along the journey. There have been many, many great moments; far too many to recount in one sitting. It is the great moments that outweigh the others. .Michael Delaware
3
Give me a person who sincerely wants to commit themselves to being a salesperson, and put them on my team and I will give you a hero. That has always been my mindset as a sales manager, whenever I have been in that position. I believe in people, and I seek to encourage them to perform at their best.Michael Delaware
4
However, more important to all of that: the players played the game as a true team. There are many teams in baseball, but not all play as a team. Many merely play as a group of talented athletes, which is a huge difference over the course of a long season.Michael Delaware
5
Is the competition really some mythical beast? No, not really. Knowing how to play your group of salespeople as a team, to overcome the group objective of winning the customers support, is the objective. The opposing team in proper viewpoint is not just the similar competing business to yours. Nor is it the competing franchises of your home office. No, in order to really be effective in the market place as a surviving business, you must go beyond that philosophy. You must be willing to expand your viewpoint to fully understand who the competition truly is. Your true competition is simply this: Anywhere that your customer would spend his or her dollars as opposed to spending them at your company or place of business. .Michael Delaware
6
Have you ever seen someone buy a piece of furniture or clothing from New York, Chicago or London? Even though the exact same product was available right down the street at a local retailer for a fraction of the cost? This kind of phenomenon is referred to as ‘The expert from afar’ enticement that enraptures the naïve with the idea that things distant and far removed have more value because of the popularity of their location or the pedigree of the presenter. They often neglect to seek resources locally that offer the same product or practical wisdom, and do not employ the benefits of direct first hand observation to test the efficacy of what can be found close by within arm’s length. Instead they venture afar without looking at what is often right in front of them, invisible because of proximity. However, invisibility has its own value too. It allows one to carry on unnoticed, and go merrily about your own successful way.Michael Delaware