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This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.Derek Thompson
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Quality, it seems, is a necessary, but insufficient attribute for success.Derek Thompson
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It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.Derek Thompson
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When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.Derek Thompson
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People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.Derek Thompson
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This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?Derek Thompson
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This sell something familiar, make it surprising. To sell something surprising, make it familiar.Derek Thompson
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It is an economic fact that predicting the future is most valuable when everybody things you are wrong.Derek Thompson
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It is an economic fact that predicting the future is most valuable when everybody thinks you are wrongDerek Thompson
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The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.Derek Thompson