Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.

Brian De Haaff
About This Quote

Developing an innovative idea is one thing; turning that idea into a successful business is another. It’s easy to sit back and say, “Great idea,” or “That’s a great piece of work,” but what actually makes the difference is the level of passion and commitment one brings to an endeavor. Passion and commitment are critical components of what makes great ideas. If you have a strong sense of purpose – a deep desire to make a positive change – you will be more likely to develop your idea, research it more thoroughly, and pursue it vigorously.

Source: Lovability: How To Build A Business That People Love And Be Happy Doing It

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More Quotes By Brian De Haaff
  1. Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.
  2. Love is the surprising emotion that company builders cannot ignore.
  3. Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.
  4. Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope.
  5. Lovability – the capacity to earn genuine, heartfelt love and loyalty from customers – is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.
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