1
Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.Brian De Haaff
2
Love is the surprising emotion that company builders cannot ignore.Brian De Haaff
3
Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.Brian De Haaff
4
Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope.Brian De Haaff
5
Lovability – the capacity to earn genuine, heartfelt love and loyalty from customers – is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.Brian De Haaff
6
Lovable products, services, and companies are disrupting entire industries. They are changing the world.Brian De Haaff
7
If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the greatest predictor of business success.Brian De Haaff