David OgilvyI don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
About This Quote
This is a comment that shows that the person making it doesn’t actually know what they are talking about. You should not be talking to people in a way that they do not understand you. If you are struggling to make your point, make sure you are using the correct terminology to make sure you are communicating with people who can understand what you are saying. The dictionary defines grammar as “the rules of correct usage, especially of the English language.” If you are trying to persuade someone to do something or buy something, it seems to me that the better way to do this is to speak their language.
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