1
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.David Ogilvy
2
Sound an alarm! Advertising, not deals, builds brands.David Ogilvy
3
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.David Ogilvy
4
The best ideas come as jokes. Make your thinking as funny as possible.David Ogilvy
5
If it doesn't sell it isn't creative.David Ogilvy
6
The consumer is not a moron. She's your wife.David Ogilvy
7
The consumer is not a moron she is your wife.David Ogilvy
8
Our business is infested with idiots who try to impress by using pretentious jargon.David Ogilvy
9
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.David Ogilvy
10
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.David Ogilvy
11
The consumer isn't a moron she is your wife.David Ogilvy
12
If it doesn't sell, it isn't creative.David Ogilvy
13
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.David Ogilvy
14
A good advertisement is one which sells the product without drawing attention to itself.David Ogilvy
15
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.David Ogilvy
16
The advertisers who believe in the selling power of jingles have never had to sell anything.David Ogilvy
17
Leaders grasp nettles.David Ogilvy
18
I do not regard advertising as entertainment or an art form, but as a medium of information.David Ogilvy
19
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.David Ogilvy
20
Advertising reflects the mores of society, but it does not influence them.David Ogilvy
21
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.David Ogilvy