Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach
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  2. Cram them full of non-combustible data, chock them so damned full of 'facts' they feel stuffed, but absolutely 'brilliant' with information. Then they’ll feel they’re thinking, they’ll get a sense of motion without moving. And they’ll be happy, because facts of that sort don’t change.... - Ray Bradbury

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More Quotes By William Bernbach
  1. It's show business. No show, no business.

  2. I try to just communicate what I want done as clearly and simply as possible.

  3. People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity.

  4. It was like in Samoa when they'd put up a movie screen on the beach and show movies and the locals would run behind the sheet to see where the people went. It was pretty grim.

  5. Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

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