The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Malcolm Gladwell
Some Similar Quotes
  1. Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed. - Gillian Flynn

  2. They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature,... - John Seabrook

  3. The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in... - Malcolm Gladwell

  4. Sex always sells-always has, always will. - Bruce Golden

  5. The desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal. - Gad Saad

More Quotes By Malcolm Gladwell
  1. Those three things - autonomy, complexity, and a connection between effort and reward - are, most people will agree, the three qualities that work has to have if it is to be satisfying.

  2. Hard work is only a prison sentence when you lack motivation

  3. The people who stand before kings may look like they did it all by themselves. But in fact they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the...

  4. The striking thing about Ericsson’s study is that he and his colleagues couldn’t find any ‘naturals, ’ musicians who floated effortlessly to the top while practicing a fraction of the time their peers did. Nor could they find any ‘grinds, ’ people who worked harder...

  5. Hard world is a prison sentence only if it does not have meaning.

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