Michael Bronski was born in New York City, but raised in Cape Cod, Massachusetts. He graduated from Harvard College in 1984, then took a year off to learn Spanish by living in Casablanca, Morocco. After graduation he left the country to help his family's business grow, eventually returning to the U.S. and working in various positions of responsibility for various brands and organizations
Read more
As an associate at McKinsey & Company, he was responsible for creating and implementing many of the firm's brand-building initiatives. Michael has been a consultant on branding and marketing, working with such companies as PepsiCo, Johnson & Johnson, and Nike. He is currently an independent brand consultant and author of Branding: How to Build a Powerful Customer-Centric Brand (John Wiley & Sons).