8 Quotes & Sayings By Jonah Berger

A New York Times Bestselling Author and Professor of Marketing at the University of Pennsylvania's Wharton School, Jonah Berger is a leading researcher and theorist in the field of behavioral science. He is dedicated to making marketers and anyone interested in consumer behavior smarter with his research on how we make decisions, why we make them the way we do, and how we can alter choices to meet our needs better. His work has been covered extensively across the media including The New York Times, USA Today, Fast Company, Time Magazine, Wired, NPR, Forbes, Businessweek and more.

1
Stories carry things. A lesson or moral. Information or a take-home message. Jonah Berger
2
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride. Jonah Berger
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When we care, we share. Jonah Berger
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If something is built to show, it's build to grow. Jonah Berger
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We need to make the private public. Jonah Berger
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Top of mind means tip of tongue. Jonah Berger
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Marketing is about spreading the love. Jonah Berger