1
Stories carry things. A lesson or moral. Information or a take-home message.Jonah Berger
2
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.Jonah Berger
3
When we care, we share.Jonah Berger
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If something is built to show, it's build to grow.Jonah Berger
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We need to make the private public.Jonah Berger
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Top of mind means tip of tongue.Jonah Berger
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Marketing is about spreading the love.Jonah Berger