John M. Poothullil, a serial entrepreneur and a bestselling author, is a seasoned executive with a proven track record in the video game industry. His book, The Principles of Commercial Video Game Design , will be released in September 2010, which will offer an insight into the design principles of successful video games. Prior to embarking on his entrepreneurial journey, John worked for eight years at Zynga Inc., where he served as Vice President of Business Development
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His innovations in game design and game development led to recognition by numerous publications including Gamasutra, Game Developer Magazine , and Game Developer Conference . As an entrepreneur, John has formed multiple companies focused on mobile gaming platforms and has successfully created several mobile games.