5 Quotes & Sayings By Jef I Richards

Jef I. Richards was born in Los Angeles, California, in 1936. He attended the University of California at Berkeley and then received his law degree from Southwestern University School of Law in Los Angeles. For the next several years he worked as a private attorney in Los Angeles Read more

In 1969, he left law to pursue a career as a full-time writer. His first story was published in 1955. He has written more than two hundred stories, which have appeared in more than three hundred magazines.

His writing has been nominated for four Edgar Awards and five Hugos.

1
Advertising is totally unnecessary. Unless you hope to make money. Jef I. Richards
2
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards
3
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Jef I. Richards
4
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards