1
Advertising is totally unnecessary. Unless you hope to make money.Jef I. Richards
2
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.Jef I. Richards
3
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.Jef I. Richards
4
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'Jef I. Richards