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Let yourself be enchanted in small ways.Guy Kawasaki
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While we're living, we need to get over ourselves and accept others if we want to enchant people.Guy Kawasaki
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Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.Guy Kawasaki
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.Guy Kawasaki
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Successful companies are started, and made successful, by at least two, and usually more, soulmates.Guy Kawasaki
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The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible), the market will pass you by.Guy Kawasaki
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Doing, not learning to do, is the essence of entrepreneurship.Guy Kawasaki
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.Guy Kawasaki
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A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur–or APE.Guy Kawasaki
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Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).Guy Kawasaki
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Writingis therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, andwriting some more can help you control issues that you face.Guy Kawasaki
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I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book–particularly a self-published one–they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.Guy Kawasaki
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- People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.Guy Kawasaki
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.Guy Kawasaki
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.Guy Kawasaki
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If you don't toot your own horn, don't complain that there's no music.Guy Kawasaki
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The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.Guy Kawasaki
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A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.Guy Kawasaki
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Ambitious failure, magnificent failure, is a very good thing.Guy Kawasaki
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Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is.Guy Kawasaki
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As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.Guy Kawasaki
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If you have to put someone on a pedestal, put teachers. They are society's heroes.Guy Kawasaki
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Patience is the art of concealing your impatience.Guy Kawasaki
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I travel all the time.Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck.Guy Kawasaki