8 Quotes & Sayings By Gad Saad
Gad Saad is a Professor of Marketing and Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption at the Sauder School of Business at the University of British Columbia. His research examines the evolutionary underpinnings of modern marketing with an emphasis on the role of taste and emotions in consumer behavior. He has published over 200 papers and chapters, as well as six books, including The Evolutionary Bases of Consumption (co-authored with Dan Ariely), The Consuming Instinct, and The Consuming Brain. His research has been featured in many media outlets, including The New York Times, Wall Street Journal, Los Angeles Times, Chicago Tribune, Globe & Mail, Reuters, National Post, Calgary Herald, Businessweek, Montreal Gazette, Canadian Medical Association Journal, Huffington Post, CBC News among others.