8 Quotes & Sayings By Gad Saad

Gad Saad is a Professor of Marketing and Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption at the Sauder School of Business at the University of British Columbia. His research examines the evolutionary underpinnings of modern marketing with an emphasis on the role of taste and emotions in consumer behavior. He has published over 200 papers and chapters, as well as six books, including The Evolutionary Bases of Consumption (co-authored with Dan Ariely), The Consuming Instinct, and The Consuming Brain. His research has been featured in many media outlets, including The New York Times, Wall Street Journal, Los Angeles Times, Chicago Tribune, Globe & Mail, Reuters, National Post, Calgary Herald, Businessweek, Montreal Gazette, Canadian Medical Association Journal, Huffington Post, CBC News among others.

1
Roughly 90 percent of songs have mating as their central theme, and this holds true regardless of cultural setting or historical period. Gad Saad
2
Hope is an elixir of life. It is the engine that propels us forward in our pursuit of countless goals, all of which might otherwise be impossible to undertake if we were bereft of hope. Gad Saad
3
Humans have an evolved capacity to engage in self-deception in order to navigate through life in a delusional state of blissful ignorance. Gad Saad
4
The desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal. Gad Saad
5
...These politically correct language initiatives are misguided and harmful. They create highly entitled professional “victims” who expect to be free from any offense, and they engender a stifling atmosphere where all individuals walk on eggshells lest they might commit a linguistic capital crime. Gad Saad
6
Litterature provides us with the opportunity to escape into fictional worlds that are ultimately rooted in human universals shaped by common biological forces. Gad Saad
7
The "us versus them" mindset coupled with our social nature implies that we have an innate need to belong to clearly defined in-groups. Gad Saad