1
Teach your employees how to build relationships with your customers.Daniel C. Felsted
2
Considered your brand a life experience.Daniel C. Felsted
3
A brand should take into account the customer’s total shopping experience–every contact point is important and should be in accord with the customer expectations.Daniel C. Felsted
4
The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!Daniel C. Felsted
5
Does your marketing promote the difference between good and bad or better and best?Daniel C. Felsted
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The only way to have great customers is to be one.Daniel C. Felsted
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You can’t afford not to manage your brand.Daniel C. Felsted