1
Only move forward with creating a product that will be "above the bar.Brian Lawley
2
Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.Brian Lawley
3
Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.Brian Lawley
4
After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.Brian Lawley