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It's war that makes generalsSeth Godin
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Leadership, on the other hand, is about creating change you believe in.Seth Godin
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.Seth Godin
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In a battle between  two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.Seth Godin
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Leadership is the art of giving people a platform for spreading ideas that work.Seth Godin
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How was your day? If your answer was "fine, " then I don't think you were leading.Seth Godin
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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.Seth Godin
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.Seth Godin
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.Seth Godin
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Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.Seth Godin
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It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing.Seth Godin