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What you do is what matters, not what you think or say or plan.Jason Fried
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It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.Jason Fried
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You're better off with a kick-ass half than a half-assed whole.David Heinemeier Hansson
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When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.Jason Fried
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It’s a lot harder to pull your head up and ask why.Jason Fried
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It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.Jason Fried
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Think about it this way: If you had to launch your business in two weeks, what would you cut out?Jason Fried
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The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.Jason Fried
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Ignore the real world“ That would never work in the real world.” You hear it all the time when you tell people about a fresh idea. This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts alwayslose. The only things that win are what people already know and do, even if those things are flawed and inefficient. Scratch the surface and you’ll find these “real world” inhabitants are filled with pessimism and despair. They expect fresh concepts to fail. Theyassume society isn’t ready for or capable of change. Even worse, they want to drag others down into their tomb. If you’re hopeful and ambitious, they’ll try to convince you your ideas are impossible. They’ll say you’re wasting your time. .David Heinemeier Hansson
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If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society.. Writing is today's currency for good ideas.Jason Fried