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Women incorporate the values of the male sexual objectifiers within themselves. Catharine MacKinnon calls this being "thingified" in the head (MacKinnon, 1989). They learn to treat their own bodies as objects separate from themselves. Bartky explains how this works: the wolf whistle sexually objectifies a woman from without with the result that, ``"The body which only a moment before I inhabited with such ease now floods my consciousness. I have been made into an object'' (Bartky, 1990, p. 27). She explains that it is not sufficient for a man simply to look at the woman secretly, he must make her aware of his looking with the whistle. She must, "be made to know that I am a 'nice piece of ass': I must be made to see myself as they see me'' (p. 27). The effect of such male policing behaviour is that, "Subject to the evaluating eye of the male connoisseur, women learn to evaluate themselves first and best'" (Bartky, 1990, p. 28). Women thus become alienated from their own bodies.Sheila Jeffreys
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The "fashion-beauty complex', " representing the corporate interests involved in the fashion and beauty industries, has, Bartky argues, taken over from the family and church as "central producers and regulators of 'femininity'" (1990, p. 39). The fashion-beauty complex promotes itself to women as seeking to, "glorify the female body and to provide opportunities for narcissistic indulgence'' but in fact its aim is to "depreciate woman's body and deal a blow to her narcissism'' so that she will buy more products. The result is that a woman feels constantly deficient and that her body requires "either alteration or else heroic measures merely to conserve it'' (p. 39).Sheila Jeffreys
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However, as Bordo herself notes, the problem with the adoption of postmodern ideas in general is that they have led some writers to disregard the materiality of power relations.Sheila Jeffreys
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...women's bodies are "inferiorised, stigmatized .. . within an overarching patriarchal ideology. For example, biologically and physiologically, women's bodies are seen as both disgusting in their natural state and inferior to men's'' (2001, p. 141).Sheila Jeffreys