There is no perception without memory. But good art surprise us. Good art reorients our expectations, forces us to break the pattern, to see in a new way.

Siri Hustvedt
About This Quote

The trick to an effective meme is to present your idea in a way that isn’t obvious. It’s not just about the words you use. It’s also about how you choose to convey what you are trying to say. You have to choose a way of presenting your idea which will go against the way we think so they can be reoriented by it. That is what is so amazing about a good meme, a good meme shocks people with how it breaks patterns and forces them to see something in a new light.

Source: A Woman Looking At Men Looking At Women: Essays On Art, Sex, And The Mind

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