Engage the whole community with a common purpose to build an innovative and sustainable enterprise.

Miguel Reynolds Brandao
About This Quote

If everyone contributes equally, an enterprise cannot be sustainable. To be sustainable, everyone must have some stake in the success of the enterprise. Everyone should have some ability to influence the course of action of the enterprise. This is why it is so important for an entire community to work together toward a common purpose. The community can have a better chance to achieve its goals if it has its own resources and expertise to guide the way.

Source: The Sustainable Organisation A Paradigm For A Fairer Society: Think About Sustainability In An Age Of Technological Progress And Rising Inequality

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  4. Engage the whole community with a common purpose to build an innovative and sustainable enterprise.

  5. So imagine that fans of our products or services no longer simply consume and use them. Now we are creating a new opportunity for them to both participate directly in the development of the products but also benefit from a share of the profits too.

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