Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

Amber Hurdle
About This Quote

The word mission is used a lot in business to describe what a company does. The word derives from the Latin for "meaning" and a mission statement is a statement about why a company exists. Companies should have a clear mission, but they should also be flexible—they don’t have to stick with everything that is written in their mission statement. A good example of this is the reason that the company Starbucks started as a coffee roaster and retailer was because of an epiphany that Howard Schultz had as he was driving one day. He thought to himself, “I should open a store where I can source high-quality coffee beans and sell it to people who love great coffee as much as I do,â€� and thus a new company was born.

Source: The Bombshell Business Woman: How To Become A Bold, Brave, And Successful Female Entrepreneur

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