In the market economy the consumers are supreme. Consumers determine, by theirbuying or abstention from buying, what should be produced, by whom and how, ofwhat quality and in what quantity. The entrepreneurs, capitalists, and landowners whofail to satisfy in the best possible and cheapest way the most urgent of the not yetsatisfied wishes of the consumers are forced to go out of business and forfeit theirpreferred position. In business offices and in laboratories the keenest minds are busyfructifying the most complex achievements of scientific research for the production ofever better implements and gadgets for people who have no inkling of the scientifictheories that make the fabrication of such things possible. The bigger an enterprise is, the more it is forced to adjust its production activities to the changing whims andfancies of the masses, its masters. The fundamental principle of capitalism is massproduction to supply the masses. It is the patronage of the masses that makesenterprises grow into bigness. The common man is supreme in the market economy. He is the customer “who is always right. Ludwig Von Mises
About This Quote

The capitalist economy is based on mass production. If the producers of a certain commodity cannot meet the demands of the consumers, then they lose customers and thus become less valuable. The consumer determines the nature of production by his desire to purchase, and what customers want is what producers must produce. The most successful businesses will be those that produce for customers with the most money to spend; it is in this sense that greed is good.

Source: Economic Freedom And Interventionism

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