The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.

Chris Bangle
Some Similar Quotes
  1. One thing: you have to walk, and create the way by your walking; you will not find a ready-made path. It is not so cheap, to reach to the ultimate realization of truth. You will have to create the path by walking yourself; the path... - Osho
  2. With me, illusions are bound to be shattered. I am here to shatter all illusions. Yes, it will irritate you, it will annoy you - that's my way of functioning and working. I will sabotage you from your very roots! Unless you are totally destroyed... - Osho
  3. Love only grows by sharing. You can only have more for yourself by giving it away to others. - Brian Tracy
  4. The cosmos is within us. We are made of star-stuff. We are a way for the universe to know itself. - Carl Sagan
  5. It is a curious situation that the sea, from which life first arose should now be threatened by the activities of one form of that life. But the sea, though changed in a sinister way, will continue to exist; the threat is rather to life... - Rachel Carson
More Quotes By Chris Bangle
  1. Cars are the sculptures of our everyday lives.
  2. We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
  3. The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
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