Joseph J. EllisBecause he could not afford to fail, he could not afford to trust.
About This Quote
When an entrepreneur fails, he often uses the excuse that he was not able to afford to fail. The truth is that it is far more expensive to trust than it is to risk. A good entrepreneur knows this and sets his goals high enough that failure cannot be an option. He does not just go for the minimum goal.
Instead, he goes for the maximum goal and he exceeds it. If he fails, he still goes for the next step and surpasses that goal as well.
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