Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters
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More Quotes By Tom Peters
  1. If you're not confused, you're not paying attention.

  2. Only those who constantly retool themselves stand a chance of staying employed in the years ahead.

  3. The simple act of paying positive attention to people has a great deal to do with productivity.

  4. A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.

  5. Branding is about everything.

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