Amber HurdleIf you cannot tie your marketing efforts to actual dollars that the electric company will accept, it’s time to adjust your plan.
About This Quote
If you cannot tie your marketing efforts to actual dollars that the electric company will accept, it's time to adjust your plan. This is a common admonition for those who try to sell anything from cars to insurance to health care without being able to tell their prospects up front how much they will have to pay. If you can't tell people what they'll have to pay, then you might as well forget about any appeal at all. You may be able to talk sense into them after the fact, but if you can't tell them how much they'll have to pay up front, you're not going to make much of an impression.
Source: The Bombshell Business Woman: How To Become A Bold, Brave, And Successful Female Entrepreneur
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