Hilary MantelIt is the absence of facts that frightens people: the gap you open, into which they pour their fears, fantasies, desires.
About This Quote
It is the absence of facts that frightens people: the gap you open, into which they pour their fears, fantasies, desires. The fact is, we know very little about human behavior and motivation. One of the most powerful aspects of marketing is that it can fill those gaps and tell us stories about our target audiences.
Source: Wolf Hall
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