Ajaz AhmedIt’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.
About This Quote
The media landscape is changing constantly, and advertisers are taking advantage of this to create content that people actually want to watch. This means that there is no longer any reason for ads to be invasive or intrusive; they should instead act as a help, giving the right information at the right time.
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