To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler. Lynne Truss
About This Quote

The apostrophe is one of the most important punctuation marks in the English language. It not only shows possession but also shows contractions. Don’t leave out your apostrophe.

Source: Eats, Shoots & Leaves: The Zero Tolerance Approach To Punctuation

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