But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale.

Tom Standage
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More Quotes By Tom Standage
  1. Illness and death are not the only consequences of the lack of access to water; it also hinders education and economic development. Widespread illness makes countries less productive, more dependent on outside aid, and less able to lift themselves out of poverty. According to the...

  2. During the first millennium BCE, even the beer-loving Mesopotamians turned their backs on beer, which was dethroned as the most cultured and civilized of drinks, and the age of wine began.

  3. But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale.

  4. Ten years after the Boston Tea Party, tea was still far more popular than coffee, which only became the more popular drink in the mid-nineteenth century. Coffee's popularity grew after the duty on imports was abolished in 1832, making it more affordable. The duty was...

  5. Greek customs such as wine drinking were regarded as worthy of imitation by other cultures. So the ships that carried Greek wine were carrying Greek civilization, distributing it around the Mediterranean and beyond, one amphora at a time. Wine displaced beer to become the most...

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