First it was "The Silent Generation", then "Generation Boomers", then "Generation X", then "Generation Y" and as last "Generation Z".

Deyth Banger
First it was
First it was
First it was
First it was
About This Quote

The term "Generation Y" is used in marketing to market the youth demographic. The term was first coined by "Pew Research Center", in their 2001 report "The Millennials: The Next Great Generation". However, it was popularized through books by the same name, which were written by journalist Neil Howe, who wrote in "Generation Me" that he wanted to examine how generations behave. Howe's research involved studying the life spans of American people, married couples and corporations over several decades.

The book also explores the social movements, fashion trends and technological innovations of each generation. The purpose of these books is to allow for a better understanding of the current generation in order to make marketing decisions that are more effective.

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