As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.''Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product. Tim Wu
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  2. Don't set your goals by what other people deem important. - Jaachynma N.E. Agu

  3. It has been my philosophy of life that difficulties vanish when faced boldly. - Isaac Asimov

  4. Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. - Steuart Henderson Britt

  5. A photograph shouldn't be just a picture, it should be a philosophy. - Amit Kalantri

More Quotes By Tim Wu
  1. Nothing, save the hangman's noose, concentrates the mind like piles of cash.

  2. As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.''Day's idea...

  3. Every time you find your attention captured by a poster, your awareness, and perhaps something more, has, if only for a moment, been appropriated without your consent.

  4. The Church was the one institution whose mission depended on galvanizing attention; and through its daily and weekly offices, as well as its sometimes central role in education, that is exactly what it managed to do. At the dawn of the attention industries, then, religion...

  5. As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that...

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