The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money.

Jeff Bezos
About This Quote

A mercenary is the opposite of the missionary. A mercenary builds something for money or for sales or to make them feel better about themselves instead of building it because they love it. They build the product because their customers expect it, not because they love it.

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More Quotes By Jeff Bezos
  1. I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't resourceful.
  2. Position yourself with something that captures your curiosity, something that you're missionary about.
  3. The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money.
  4. If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time...
  5. No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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