The heart is a muscle. You 'know' in your limbic system. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we think of as 'mind' is only a sort of jumped-up gland, piggybacking on the reptilian brainstem and the older, mammalian mind, but our culture tricks us into recognizing it as all of consciousness. The mammalian spreads continent-wide beneath it, mute and muscular, attending its ancient agenda. And makes it buy things. William Gibson
About This Quote

Advertising works on our limbic system, or our primal brain. This is the part of the brain that deals with emotions. It is the part where our desires are formed. It is also the part of the brain that deals with instinct. If you have ever had an urge to get something you didn’t need, you were probably influenced by advertising.

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More Quotes By William Gibson
  1. We must have the stubbornness to accept our gladness in the ruthless furnace of this world.
  2. I lie in the dark wondering if this quiet in me nowis a beginning or an end.
  3. We must unlearn the constellations to see the stars.
  4. We must risk delight. We can do without pleasure, but not delight. Not enjoyment. We must havethe stubbornness to accept our gladness in the ruthlessfurnace of this world. To make injustice the onlymeasure of our attention is to praise the Devil.
  5. The heart is a foreign country whose language none of us is good at.
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