They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature, whereas the girls are totally enthralled with the band. They don’t have money, but they have access to a large supply of it: their aunts, uncles, grandmas, grandpas, who would spend money on them for a concert or merchandise sooner than they would spend it on themselves. . John Seabrook
About This Quote

We get attracted to products which are flashy, attractive, and appealing. For example, when you get attracted to something that is colorful, attractive, or unique, it means that person has something different to offer. These things are the reasons why people get hooked to certain products. The marketing of the band was brilliant in doing so.

They targeted a specific group of people who would be willing to spend their money on a product rather than on themselves. This type of marketing puts a smile on our faces and makes us feel good about our choices, yet it is a form of exploitation at the same time.

Source: The Song Machine: Inside The Hit Factory

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  1. Connection, he explained, was the essence of pop music, according to his boss, Jimmy Iovine: “Jimmy always says it’s all about the connection between the artist and the fans, ” he says. “This whole business, it’s just about that connection.
  2. Lundin says, “Denniz was an arrangement genius.” He adds, “like Steve Jobs, he knew what to take out. ‘You can get rid of that, that. Keep it simple.’ ” As Denniz put it, “A great pop song should be interesting, in some way. That means...
  3. They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature,...
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