Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea – whether it’s about politics or sports – what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology – rigid and unyielding. Dan Ariely
About This Quote

It is also the definition of ownership. It includes ownership over material things, but it can also be applied to sports teams or politics. Ownership is the act of taking control over something. The act of owning an idea means that you value it more than it is worth.

You own it and cherish it despite its flaws. And most frequently, you cannot let go of the idea because you cannot stand the thought of losing it.

Source: Predictably Irrational: The Hidden Forces That Shape Our Decisions

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