In the years that followed the Harrison campaign, many candidates–from Colonel James 'Young Hickory' Polk in 1844 to Lieutenant John Kerry in 2004–had their 'humble origins' and/or 'war leadership' highlighted in political material. Often coupled with these tactics was a corollary, to create an image of the opposition candidate that was highly negative–from John Adams as a 'monarchist' to John Kerry as a 'flip-flopping, windsurfing elitist. Steven A. Seidman
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In the years that followed the Harrison campaign, many candidates—from Colonel James 'Young Hickory' Polk in 1844 to Lieutenant John Kerry in 2004—had their 'humble origins' and/or 'war leadership' highlighted in political material. Often coupled with these tactics was a corollary, to create an image of the opposition candidate that was highly negative—from John Adams as a 'monarchist' to John Kerry as a 'flip-flopping, windsurfing elitist.' This is a common tactic used during elections and is meant to create doubt and fear concerning an opponent. It is common for politicians to use this technique, but it can also be used by political activists who wish to make their opposition look bad.

Source: Posters, Propaganda, And Persuasion In Election Campaigns Around The World And Through History

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