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Glamour is an imaginative process that creates a specific emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience's hopes and dreams and makes them seem attainable, all the while maintaining enough distance to sustain the fantasy.Virginia Postrel
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What makes a loft authentic isn't its layout or its history but its ability to give people a true home - a dwelling that reflects their personalities and aspirations, including their dreams of urbanity.Virginia Postrel
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European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.Virginia Postrel
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The children who are 'our future' will inherit a world created not just by parental devotion but by the sort of zealous, focused endeavors that can preclude good parenting.Virginia Postrel
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Religion, art, and science flourish best in a free society. True, freedom does not afford much opportunity for grand gestures. It has little room for martyrs. But life is not supposed to be about dying well. It is about living well.Virginia Postrel
6
Society needs both parents and nonparents, both the work party and the home party. While raising children is the most important work most people will do, not everyone is cut out for parenthood. And, as many a childless teacher has proved, raising kids is not the only important contribution a person can make to their future.Virginia Postrel
7
Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.Virginia Postrel
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Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.Virginia Postrel
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A world of few choices, whether in jeans or mates, is a world in which individual differences become sources of alienation, unhappiness, even self-loathing. If no jeans fit, you'll feel uncomfortable or inferior. If no housing developments reflect your taste for unique architecture, you'll write screeds against philistine mass culture.Virginia Postrel
10
Airline glamour never promised anything as mundane as elbow room, much less a flat bed, a massage, or an arugula salad. It promised a better world. Service and dress reflected the more formal era, but no one expected air travel to be comfortable. It was amazing just to have hot food above the clouds.Virginia Postrel
11
The SAT is not perfect. We all know smart, knowledgeable people who do badly on standardized tests. But neither is it useless. SAT scores do measure both specific knowledge and valuable thinking skills.Virginia Postrel
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Chains do more than bargain down prices from suppliers or divide fixed costs across a lot of units. They rapidly spread economic discovery - the scarce and costly knowledge of what retail concepts and operational innovations actually work.Virginia Postrel
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Surprise drives progress because innovation depends on the sort of knowledge no one can gather in a central place.Virginia Postrel
14
The Internet ethos of diversity and competition runs exactly counter to uniform, gatekeeper-oriented medical culture - the technocratic philosophy of the 'one best way' embodied in our pharmaceutical regulations. On the Net, medical information is abundant, and pharmacies, domestic and foreign, operate on many different models.Virginia Postrel
15
Medicare is a monopoly: a central-planning bureaucracy grafted onto American health care. It exercises a stranglehold on the health care of all Americans over 65, and on the medical practices of almost all physicians. Medicare decides what is legitimate and what is not: which prices may be charged and which services may be rendered.Virginia Postrel
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The growth of medical expenditures in the U.S. is not caused by administrative costs but by increases in the technical intensity of care over time - a.k.a. medical progress.Virginia Postrel
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In post- Vietnam, post- Watergate America, skeptical voters demand full disclosure of everything from candidates' finances to their medical records, and spin-savvy accounts of backstage machinations dominate political coverage.Virginia Postrel
18
In Shakespeare's world, characters cannot trust their senses. Is the ghost in Hamlet true and truthful, or is it a demon, tempting young Hamlet into murderous sin? Is Juliet dead or merely sleeping? Does Lear really stand at the edge of a great cliff? Or has the Fool deceived him to save his life?Virginia Postrel
19
The Dallas model, prominent in the South and Southwest, sees a growing population as a sign of urban health. Cities liberally permit housing construction to accommodate new residents. The Los Angeles model, common on the West Coast and in the Northeast Corridor, discourages growth by limiting new housing.Virginia Postrel
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The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.Virginia Postrel
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The glamour of twentieth-century air travel helped to persuade once-fearful travelers to take to the skies and encouraged parochial Americans to go out and see the world.Virginia Postrel
22
People without children do have the freedom to do things that caring parents with dependent kids can't - to work long hours, to travel frequently, to relocate, and to do all these things on short notice if necessary. In return, they can achieve positions that devoted parents can't.Virginia Postrel
23
The elements that create glamour are not specific styles - bias-cut gowns or lacquered furniture - but more general qualities: grace, mystery, transcendence. To the right audience, Halle Berry is more glamorous commanding the elements as Storm in the X-Men movies than she is walking the red carpet in a designer gown.Virginia Postrel
24
Most of us cluster somewhere in the middle of most statistical distributions. But there are lots of bell curves, and pretty much everyone is on a tail of at least one of them. We may collect strange memorabilia or read esoteric books, hold unusual religious beliefs or wear odd-sized shoes, suffer rare diseases or enjoy obscure movies.Virginia Postrel
25
Average Americans order nonfat decaf iced vanilla lattes at Starbucks and choose from 1, 500 drawer pulls at The Great Indoors. Amazon gives every town a bookstore with 2 million titles, while Netflix promises 35, 000 different movies on DVD. Choice is everywhere - liberating to some, but to others, a new source of stress.Virginia Postrel
26
Although people often equate them, glamour is not the same as beauty, stylishness, luxury, celebrity, or sex appeal. It is not limited to fashion or film; nor is it intrinsically feminine. It is not a collection of aesthetic markers - a style, as fashion and design use the word.Virginia Postrel
27
We've gone from a world in which Starbucks set a cutting-edge standard for mass-market design to a world in which Starbucks establishes the bare minimum. If your establishment can't come up with an original look, customers expect at least some sleek wood fixtures, nicely upholstered chairs, and faux- Murano glass pendant lights.Virginia Postrel
28
The profusion of fonts is one more product of the digital revolution. Beginning in the mid-'80s and accelerating in the 1990s, type design weathered the sort of radical, technology-driven transformation that other creative industries, including music, publishing, and movies, now face.Virginia Postrel
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The innovative process is a fragile one, dependent on a complex, often messy interplay of imagination, competition, and exchange. Curbing new ideas hurts not only individual creators but the audience for which they create and the posterity that inherits their legacy.Virginia Postrel
30
The theater itself is a lie. Its deaths are mere special effects. Its tales never happened. Even the histories are distorted for dramatic effect. The theater is unnatural, a place of imagination. But the theater tells the audience something true: that the world requires judgments.Virginia Postrel
31
Grassroots techies - the mostly unknown people who write code and start companies that don't make the headlines - hate, loathe, and despise Microsoft. At technology conferences, it is the devil, or the guaranteed laugh line. Its products are mocked, its business practices booed.Virginia Postrel
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On the Net, the bell curve reclaims its tails. The uncommon is as accessible as the common. The very fragmentation of the Internet allows us to find ourselves in other people - and to know that we are not alone.Virginia Postrel
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When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules.Virginia Postrel
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The Y2K bug is a genuine technical concern, consuming the energies of many specialists. But the prophecies of doom represent a broader worldview using the bug as a news hook. In this vision, the good society is a stable society, undisrupted by innovation, ambition or outside influences.Virginia Postrel