2 Quotes & Sayings By Paul Brand

Paul Brand is a world-renowned expert in the field of consumer psychology. Arguably the world's leading authority on the psychology of marketing, Brand has been a pioneer in the application of psychology to commercial products and services, influencing major firms such as Johnson & Johnson, Gillette, Coca-Cola, Procter & Gamble and Unilever. His award-winning books have been translated into 28 languages and sold more than 10 million copies worldwide.