29 Quotes & Sayings By Edward De Bono

Edward de Bono is an Italian-born Australian author. He is known for his work in the fields of psychology, creativity, and management. He is an expert on visual thinking, and his work in this field has had a significant impact on the world of management. De Bono has written more than forty books Read more

Some of his best-known books include Lateral Thinking (1960), The Blue Book (1967), New Thinking for Old Problems (1970), The Fourth Quadrant (1979), The Design Of Change (1980) and A Theory Of Justice (1985).

1
When the positive revolution takes hold it will no longer be enough for politicians to gain points through attack or being negative. Politicians will be expected to be constructive. Edward De Bono
2
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. Edward De Bono
3
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns. Edward De Bono
4
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. Edward De Bono
5
Creativity involves provocation, exploration and risk taking. Creativity involves "thought experiments." You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment. Edward De Bono
6
Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that. Edward De Bono
7
The image that concerns most people is the reflection they see in other people's minds. Edward De Bono
8
It is not the logical part of thinking that changes emotions but the perceptual part. If we see something differently, our emotions may alter with the altered perception. (p64) Edward De Bono
9
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. Edward De Bono
10
There may be more danger in prejudices which are apparently founded in logic than in those which are acknowledged as emotions. (p69) Edward De Bono
11
The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all. Edward De Bono
12
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving. Edward De Bono
13
The solid wealth of insurance companies and the success of those who organize gambling are some indication of the profits to be derived from the efficient use of chance. Edward De Bono
14
A myth is a fixed way of looking at the world which cannot be destroyed because looked at through the myth all evidence supports that myth. Edward De Bono
16
Removing the faults in a stage-coach may produce a perfect stage-coach but it is unlikely to produce the first motor car. Edward De Bono
17
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. Edward De Bono
18
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. Edward De Bono
19
Humor is by far the most significant activity of the human brain. Edward De Bono
20
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. Edward De Bono
21
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. Edward De Bono
22
Argument is meant to reveal the truth, not to create it. Edward De Bono
23
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. Edward De Bono
24
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. Edward De Bono
25
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. Edward De Bono
26
Logic will never change emotion or perception. Edward De Bono
27
If you never change your mind, why have one? Edward De Bono
28
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. Edward De Bono