15 Quotes & Sayings By Donald Norman

Donald Norman is a professor in the department of cognitive science at the University of California, San Diego. His research interests include computer graphics, digital media technology, interface design, and simulation. He has worked on the development of the browser, WebTV, and Hypercard. In 1998 he received a MacArthur Fellowship Read more

In 1994 he co-founded The Nielsen Norman Group with Ellen Berscheid and Michael Norton.

1
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. Donald Norman
2
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman
3
So what does a good teacher do? Create tension - but just the right amount. Donald Norman
4
We expert teachers know that motivation and emotional impact are what matter. Donald Norman
5
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. Donald Norman
6
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Donald Norman
7
I prefer design by experts - by people who know what they are doing. Donald Norman
8
User-centered design means working with your users all throughout the project. Donald Norman
9
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. Donald Norman
10
In my opinion, no single design is apt to be optimal for everyone. Donald Norman
11
Everyday people are not very good designers. Donald Norman
12
Readers always seem to think that the author has some control over the design of their books. Donald Norman
13
Beauty and brains, pleasure and usability - they should go hand in hand. Donald Norman
14
I've been looking at the i Pod- the Apple i Pod. One of the interesting things about the i Pod, one of the things that people love most about it is not the technology; it's the box it comes in. Donald Norman