36 Quotes & Sayings By Ashim Shanker

Ashim Shanker is an entrepreneur, business angel investor, author, marketing strategist and public speaker. He is the founder of SHANKER CONSULTING INC., a marketing and branding firm based in Silicon Valley. He has served as an executive advisor to several successful start-ups. Ashim is passionate about marketing, branding and entrepreneurship Read more

He is also the author of two books on entrepreneurship: "The Power of Marketing" and "The Power of Branding". Ashim is a popular speaker at various organizations to discuss various marketing concepts.

What are the units of ontology really that I should...
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What are the units of ontology really that I should be a part of a whole, but not be, in all my awareness, chiefly the whole unto itself? Ashim Shanker
Perhaps, there is no such person who can be called...
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Perhaps, there is no such person who can be called truly free, but only those who can be deemed so by comparison. Ashim Shanker
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I feel as though dispossessed from the semblances of some crystalline reality to which I’d grown accustomed, and to some degree, had engaged in as a participant, but to which I had, nevertheless, grown inexplicably irrelevant. But the elements of this phenomenon are now quickly dissolving from memory and being replaced by reverse-engineered Random Access actualizations of junk code/ D N A consciousness, the retro-coded catalysts of rogue cellular activity. The steel meshing titters musically and in its song, I hear a forgotten tale of the Interstitial gaps that form pinpoint vortexes at which fibers (quanta, as it were) of Reason come to a standstill, like light on the edge of a Singularity. The gaps, along their ridges, seasonally infected by the incidental wildfires in the collective unconscious substrata. Heat flanks passageways down the Interstices. Wildfires cluster–spread down the base trunk Axon in a definitive roar: hitting branches, flaring out to Dendrites to give rise to this release of the very chemical seeds through which sentience is begotten. Float about the ether, gliding a gentle current, before skimming down, to a skip over the surface of a sea of deep black with glimmering waves. And then, come to a stop, still inanimate and naked before any trespass into the Field, with all its layers that serve to veil. Plunge downward into the trenches. Swim backwards, upstream, and down through these spiraling jets of bubbles. Plummet past the threshold to trace the living history of shadows back to their source virus. And acquire this sense that the viruses as a sample, all of the outlying populations withstanding: they have their own sense of self-importance, too. Their own religion. And they mine their hosts barren with the utilitarian wherewithal that can only be expected of beings with self-preservationist motives. Ashim Shanker
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Human freedom brings with it the burden of choice and of its consequences. As humankind is akin to claim for its own special privilege a certain unique destiny not afforded with equal measure to other organisms, so must it further–if paradoxically so–entertain the assumption that, in spite of this glorious determinism, there persists nonetheless a thread of free will–or, at the very least, some vague delusion thereof–woven seamlessly into the tapestry of collective experience. Of course, this conception that destiny is to be forged by one’s own hands more often engenders greater restriction than it does greater extension to the potential of human happiness. Ashim Shanker
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A bracing wind swirls about the boy and alights gently upon his shoulder to gape frightfully at droplets of fate joined infirmly to a sweep of atmospheric and lunar forces far beyond their capabilities to resist. He takes a long, deep breath of air–cleansed through its migration–and he closes his eyes. Scattered waves roll back in to the sea. Ashim Shanker
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Writing creatively is a process of self-consumption that requires one to dive deeply inside of oneself with no guarantee of reemergence. Ashim Shanker
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The lights became stars, which became streaks in the grayspace, and then networks of fading shimmers Ashim Shanker
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Light and Dark: each was unaware that the other existed. Ashim Shanker
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At one moment, his eyes sparkled in the light and in the next they were enshrouded in shadow. What connected those bands of light and dark? Could they indeed have been distinct entities? Ashim Shanker
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Here in Alpha City, we have a common saying: “What we call ‘sky’ is merely a figment of our narrative.” The most dreamy-eyed among us seem to adorn themselves and their aspirations in that proverb and you’ll see it everywhere: in advertisements on the sides of streetcars and auto-rickshaws, spelled out in studs and rhinestones on designer jackets, emblazoned in the intricate designs of facial tattoos–even painted on city walls by putrid vandals and inspiring street artists. There is something glorious about kneading out into the doughy firmament the depth and breadth of one’s own universe, in rendering the contours of a sky whose limits are predicated only upon the bounds of one’s own imagination. The fact of the matter is that we cannot see the natural sky at all here. It is something like a theoretical mathematical expression: like the square-root of ‘negative one’–certainly it could be said to have a purpose for existing, but to cast eyes upon it, in its natural quantity, would be something akin to casting one’s eyes upon the raw elements comprising our everyday sustenance. How many of us have even borne close witness to the minute chemical compounds that react to lend battery power to our portable electronics? The sky is indeed such a concealed fixture now. It is fair to say that we have purged our memories of its true face and so we can only approximate a canvas and project our desires upon it to our heart’s dearest fancy. The most cynical among us would ostensibly declare it an unavoidable tragedy, but perhaps even these hardened individuals could not remember the naked sky well enough to know if what they were missing was something worthwhile. Perhaps, it’s cynical of me to say so! In any case, we have our searchlights pointed upwards and crisscrossing that expanse of heavens as though to make some sensational and profane joke of ourselves to the surrounding universe. We beam already video images of beauty pageants and dancing contests with smiling mannequins who look like buffoons. And so, the face of space cloaks itself behind our light pollution–in this respect, our mirrored sidewalks and lustrous streets do little to help our cause–and that face remains hidden from us in its jeering ridicule, its mocking laughter at this inexorable farce of human existence. . Ashim Shanker
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Bunnu was no amateur when it came to escape. And even in his drowsiest moments, he understood implicitly that to forget his circumstances, even for a short while, meant first to forget himself. Who he was and why he was–to strip it all bare and start from scratch, as it were. In his nearly 250 years of life and, now, as an old emaciated man completely estranged from his family and closest friends–albeit more by circumstance than by choice–he understood the importance of this process and revered it, for there were far greater things to be done and achieved in the dark, uncertain areas of existence than in those circumscribed–and thereby strained–by comprehensibility. . Ashim Shanker
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The arrow of time obscures memory of both past and future circumstance with innumerable fallacies, the least trivial of which is perception. Ashim Shanker
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Of what use was memory anyway than as a template for one's most reassuring self-deceptions! Ashim Shanker
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Each form is inadequate, like a graft to be rejected by its intractable and unrelenting host and thus can only serve a brief and momentary purpose coherent to a context rooted in contiguous reason. This unbridled brash Spirit is, to itself, burdensome, yet dynamic, for it sees no flaw in working within the confines of a closed system to achieve ends that extend beyond it. This Spirit is, in fact, self-deceptive for to achieve such ends, it becomes necessary to bound manipulable fragments of the Self with a twine by which these parts can be joined indissolubly and maneuvered adroitly with the skill of a marionettist. Ashim Shanker
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Doubt has become the veritable wellspring of my creative process and my philosophic explorations. It has equipped me with the temerity and wherewithal to question certain truths deemed ‘fundamental’ by my betters. Defiance has made me stubborn–possibly even arrogant–enough to shrug off rejection and all fears thereof, no matter how lacerating to the self-esteem these could be. It has given me the will to seek only to satisfy myself. . Ashim Shanker
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His hatred for all was so intense that it should extinguish the very love from which it was conceived. And thus, he ceased to feel. There was nothing further in which to believe that made the prospect of feeling worthwhile. Daily he woke up and cast downtrodden eyes upon the sea and he would say to himself with a hint of regret at his hitherto lack of indifference, 'All a dim illusion, was it? Surely it was foolish of me to think any of this had meaning.' He would then spend hours staring at the sky, wondering how best to pass the time if everything–even the sky itself– were for naught. He arrived at the conclusion that there was no best way to pass the time. The only way to deal with the illusion of time was to endure it, knowing full well, all the while, that one was truly enduring nothing at all. Unfortunately for him, this nihilistic resolution to dispassion didn’t suit him very well and he soon became extremely bored. Faced now with the choice between further boredom and further suffering, he impatiently chose the latter, sailing another few weeks along the coast , and then inland, before finally dropping anchor off the shores of the fishing village of Yami. Ashim Shanker
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He remembered a version of himself untrammeled by expectation, unimpeded by Ego. He had suffered in the many years since then, seeking to return to that original self, if, in fact, it ever existed. And yet, he was helpless but to regard that unmistakable fear that gripped him in his dream as a sign that his unevenness lent him now to utter incongruity with this specter of past. Ashim Shanker
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There will be times in which things appear hopeless. You will begin to doubt everything around you. You will even begin to doubt yourself. You will think things will never look up and you may be in the deepest, darkest, loneliest place in the world. Everything which had once been infused with wonder may appear disappointing and harsh. You may grow cynical and come to believe that this is simply the way the world is..that one must bear with the unforgiving realities of the world and only hope that it doesn’t get worse. You might grow suspicious of others, as adults tend to do, and close yourself off from the rest of the world. You might just look to the past and reminisce about better days..or you might just dwell in one place for a little too long and become nostalgic for the future. Just remember–regardless of where you are, what experiences you have, and who you have become–that there will always be those who have loved you. Those whom you may have taken for granted, but have nonetheless, always had you in their hearts and in their hopes and wishes. Lives that you have touched: whether you realize it or not. To separation you may venture, but indissolubly in union shall you drift..you will always be at the whims of forces, both great and small, and far beyond your capacity to control. That’s how all our stories go. Innumerable arcs intersect and scatter into a vast indefinite sea. Ashim Shanker
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Princess Cookie’s cognitive pathways may have required a more comprehensive analysis. He knew that it was possible to employ certain progressive methods of neural interface, but he felt somewhat apprehensive about implementing them, for fear of the risks involved and of the limited returns such tactics might yield. For instance, it would be a particularly wasteful endeavor if, for the sake of exhausting every last option available, he were even to go so far as resorting to invasive Ontological Neurospelunkery, for this unorthodox process would only prove to be the cerebral equivalent of tracking a creature one was not even sure existed: surely one could happen upon some new species deep in the caverns somewhere and assume it to be the goal of one’s trek, but then there was a certain idiocy to this notion, as one would never be sure this newfound entity should prove to be what one wished it to be; taken further, this very need to find something, to begin with, would only lead one to clamber more deeply inward along rigorous paths and over unsteady terrain, the entirety of which could only be traversed with the arrogant resolve of someone who has already determined, with a misplaced sense of pride in his own assumptions, that he was undoubtedly making headway in a direction worthwhile. And assuming still that this process was the only viable option available, and further assuming that Morell could manage to find a way to track down the beast lingering ostensibly inside of Princess Cookie, what was he then to do with it? Exorcise the thing? Reason with it? Negotiate maybe? How? Could one hope to impose terms and conditions upon the behavior of something tracked and captured in the wilds of the intellect? The thought was a bizarre one and the prospect of achieving success with it unlikely. Perhaps, it would be enough to track the beast, but also to let it live according to its own inclinations inside of her. This would seem a more agreeable proposition. Unfortunately, however, the possibility still remained that there was no beast at all, but that the aberration plaguing her consciousness was merely a side effect of some divine, yet misunderstood purpose with which she had been imbued by the Almighty Lord Himself. She could very well have been functioning on a spiritual plane far beyond Morell’s ability to grasp, which, of course, seared any scrutiny leveled against her with the indelible brand of blasphemy. To say the least, the fear of Godly reprisal which this brand was sure to summon up only served to make the prospect of engaging in such measures as invasive Ontological Neurospelunkery seem both risky and wasteful. And thus, it was a nonstarter. . Ashim Shanker
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What indeed is the half-life of a mortal consciousness? What is the half-life of a memory of that mortal consciousness? Of course, this is purely an academic question and of no immediate concern to those of us existing in the world of the living, for we possess already a memory, in its stead, which serves as a basis of our perception of the past. Accurate or not, this nature of memory allows us to understand the past according to the positions occupied by the flesh about which we seek to know, but, unfortunately, not in a way relative to the flesh itself–that flesh stripped of identity and circumstance, that flesh which, in its most rudimentary capacity, had once collided, interacted, fought, competed, negotiated, cooperated, and mated with other flesh: there is no history of this kind, thoroughly naked and telling enough, which is accessible to us, for we are composed of the very same substance, the very same flesh, and sadly incapable of stepping outside of it, even momentarily. Ashim Shanker
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Was it possible to feel nostalgic about something that had never happened to him, possible for nostalgia to be taken in by the body as a free pathogen to infect the consciousness with stray sentiments? Perhaps, in his dreams, he had traveled back in time, or even drifted into another dimension of space-time and inhabited the body, experiences, and nostalgia of another. To even envisage so allowed the trauma of those lost moments, though not his own, to draw from him a certain envy for the entity in whose memories he had basked vicariously.Perhaps, nostalgia was a microorganism.the bacterium that infected. . Yes.maybe he was sick. . Ashim Shanker
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Sound waves, regardless of their frequency or intensity, can only be detected by the Mole Fly’s acute sense of smell–it is a little known fact that the Mole Fly’s auditory receptors do not, in fact, have a corresponding center in the brain designated for the purposes of processing sensory stimuli and so, these stimuli, instead of being siphoned out as noise, bypass the filters to be translated, oddly enough, by the part of the brain that processes smell. Consequently, the Mole Fly’s brain, in its inevitable confusion, understands sound as an aroma, rendering the boundary line between the auditory and olfactory sense indistinguishable. Sounds, thus, come in a variety of scents with an intensity proportional to its frequency. Sounds of shorter wavelength, for example, are particularly pungent. What results is a species of creature that cannot conceptualize the possibility that sound and smell are separate entities, despite its ability to discriminate between the exactitudes of pitch, timbre, tone, scent, and flavor to an alarming degree of precision. Yet, despite this ability to hyper-analyze, they lack the cognitive skill to laterally link successions of either sound or smell into a meaningful context, resulting in the equivalent of a data overflow. And this may be the most defining element of the Mole Fly’s behavior: a blatant disregard for the context of perception, in favor of analyzing those remote and diminutive properties that distinguish one element from another. While sensory continuity seems logical to their visual perception, as things are subject to change from moment-to-moment, such is not the case with their olfactory sense, as delays in sensing new smells are granted a degree of normality by the brain. Thus, the Mole Fly’s olfactory-auditory complex seems to be deprived of the sensory continuity otherwise afforded in the auditory senses of other species. And so, instead of sensing aromas and sounds continuously over a period of time–for example, instead of sensing them 24-30 times per second, as would be the case with their visual perception–they tend to process changes in sound and smell much more slowly, thereby preventing them from effectively plotting the variations thereof into an array or any kind of meaningful framework that would allow the information provided by their olfactory and auditory stimuli to be lasting in their usefulness. The Mole flies, themselves, being the structurally-obsessed and compulsive creatures that they are, in all their habitual collecting, organizing, and re-organizing of found objects into mammoth installations of optimal functional value, are remarkably easy to control, especially as they are given to a rather false and arbitrary sense of hierarchy, ascribing positions–that are otherwise trivial, yet necessarily mundane if only to obscure their true purpose–with an unfathomable amount of honor, to the logical extreme that the few chosen to serve in their most esteemed ranks are imbued with a kind of obligatory arrogance that begins in the pupal stages and extends indefinitely, as they are further nurtured well into adulthood by a society that infuses its heroes of middle management with an immeasurable sense of importance–a kind of celebrity status recognized by the masses as a living embodiment of their ideals. And yet, despite this culture of celebrity worship and vicarious living, all whims and impulses fall subservient, dropping humbly to the knees–yes, Mole Flies do, in fact, have knees! –before the grace of the merciful Queen, who is, in actuality, just a puppet dictator installed by the Melic papacy, using an old recycled Damsel fly-fishing lure. The dummy is crude, but convincing, as the Mole flies treat it as they would their true-born queen. . Ashim Shanker
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All high mathematics serves to do is to beget higher mathematics. Ashim Shanker
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But what is identity really? What is it to ‘belong’ when we cast ourselves in the mold of a social group? I ask this, in spite of my implicit allegiance to one; yet, it is a worthwhile question. I mean, really, what does it even mean to share a commonality of blood or language or religion or heritage or context or economy or trade–and what value does this sharing of common traits, values and experiences truly have when there exists already a larger model of connection and commonality enveloping these disparate identities whole..? Do we pout at our inadequacies in the face of a “something” that is slightly more heterogeneous in its model of belonging? Sometimes, we simply must let go and chalk up all these movements to an inveterate (and arbitrary) sense of pride. Ashim Shanker
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It would be both foolish and cumbersome to continue our everyday existences in bliss without first denying to ourselves, for the sake of excusing our own repugnance, the inherent cruelty from which modern civilization was conceived.. And there can be no other path by which a fiercely competitive, yet social species, as humanity, can afford its members the level of safety, prosperity and stability–such that we enjoy now– without its initial pangs of cannibalism, brutality, dominance and cruelty to forge the foundations, very much like the lava which formed the ground upon which we now stand. Lava still erupts from the core. Brutality, Dominance, and Cruelty similarly erupt from ours; and they are no less prevalent now than in early human history. . Ashim Shanker
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Their quarry had been cornered in his defenses and their bloodlust was such that they were likely to pay top Julep to watch him escape, so that he might be brutalized and killed before their very eyes, as this was much more gratifying to them than simply watching justice be enacted. They, too, understood that societal constructs for justice were moderate gratification, at best, as they were empty and subject to contradictions and compromises steeped in moral relativism and an unconditional dependence upon overblown semantics that made the law a mockery of itself. As for the ideologies that these hollow systems of jurisprudence sought to define and uphold: these could easily be subjugated through a meticulous analysis of the trivial components of one statute or another. The rule of law had failed them. What the people wanted, in its stead, was rather simple: moral absolutes. Good versus evil. And evil was not to be simply prevailed over. Evil was to be dominated and effectively eliminated, because as long as it was able to while away the time somewhere–in some sweaty prison cell, far away, staring out the barred window with a wry smile, as it plotted its next offensive on the Common Good, a sense of wholeness could not be achieved. Ashim Shanker
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Never miss an opportunity to be truly and deeply humiliated! The shame will carve you down to an individual of exquisite layering, and in the process, etch within you the arcs of exceptional narrative. Ashim Shanker
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The temporal heart resonates at whispers From a Truth overarching Of whose countenance Timeless Intellect yearns vainly to fathom Ashim Shanker
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Etchings endure, But not in SandMeanings Collide To Unresolved FragmentsCodes fizzle to StaticThey are not lost But UnheardNever lost Fading slowly to SilenceBy infinite degrees Ashim Shanker
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..imagine that you hold in one hand an oddly shaped stone. You keep this hand closed into a fist, but still you can feel the stone’s curvature and the pointed edges, the roughness–of course, you know the relative size and weight and might even have a mental image of the color of this stone, even if you have not yet laid eyes upon it. Imagine that stone in your hand. Imagine what it is like to know everything about the way it feels, but nothing of how it looks. Hold that in mind for a moment. Now, imagine that there is a person standing next to you who tells you that she also holds a stone in her hand. You look down and see the clenched fist and she sees yours and you confess the same. Neither of you, it seems, has yet opened the hand and seen the stone. Still, you can only trust each other’s proclamations. Standing together with your stones in hand, the two of you theorize about whether or not your respective stones are similar to one another. You discuss mundane details about your stones (not the special ones–you hesitate to make mention of the sharp point in the northern hemisphere or the flat area on the bottom). Your neighbor finally notes similarities between her stone and yours and you nod with relief and acknowledge that your stones indeed share reasonable commonalities. Over the course of your discussion, you and your neighbor finally conclude, without bothering to open your hands, that the stones you hold must indeed be quite similar. Are they? It is only suitable to say that they are. At the same time, and in spite of your desire not to offend, there is no doubt in your mind that the stone you hold bespeaks a greater prominence than that of your neighbor. You are not sure how you know this to be true, but it must be so! And I do not mean that this stone simply holds a greater subjective prominence. It has something of the universal, for it is, indeed, an auspicious stone! Silently, you hypothesize in what ways it must be special. It is possibly different in shape, color, weight, size and texture from the other, but you cannot confirm this. Perhaps, it is special by substance? Still, you are unsure. The very fact of your uncertainty begins to bother you and unleashes within you a deep insecurity. What if you are wrong and your stone is actually inferior to the other…or inferior even to some third stone not yet encountered? Meanwhile, your neighbor is silently suffering in the same agony. Both of you tacitly understand that, without comparing the two visually, it is absurd to proclaim the two stones similar. Yet, your fist remains clenched, as does your neighbor’s and so you find yourselves unable to hold out the stones before you and compare them side-by-side. Of course, this is possible, but the mutual curiosity is outstripped by an inveterate pride, and so you both become afraid of showing (and even seeing) what you have, for fear that your respective stones will be different in appearance from the model that you have each conceptualized in mind. Meekly your eyes meet and you smile to one another at your new comradeship, but, all the while, remain paralyzed by a simultaneous shame and vanity. . Ashim Shanker
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Innumerable arcs intersect and scatter into a vast indefinite sea. Ashim Shanker
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In my mind, I could sense their roots under the soil, creeping in helical tangles of ever-increasing complexity outward and in all directions–out beyond the perimeter of the Helsingør Wood, out below Yami’s Under City, out along the banks of the river, out to the nearest coast and thereupon out into the sea; the roots crept down further along the continental shelf, downward into the abysses, downward into the ocean floor, burrowing under the corals and under trenches, and then back up again to sprout in the darkened forest on a foreign continent: all the trees of the world now had conjoined roots, for they were now of one conjoined consciousness! . Ashim Shanker
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Elegance is the perfect disguise for our violent nature–a mask so convincing that we often fool ourselves the moment we don it. Ashim Shanker
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Comfort...was the key ingredient to making the prisoner crave the prison. Ashim Shanker
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Obligation is a more effective weapon against the Will than any penalty, threat or act of force. Ashim Shanker